Under Oaks: A Legacy Rooted in Tradition
Under Oaks isn't just a brand; it's a feeling, a memory, a tradition. It's the camaraderie of friends, the love of family, and the thrill of sports, all wrapped up in the timeless beauty of the oak tree.
A Tradition Born
Our story begins on the hallowed grounds of Florida State University. Saturdays in the fall are a sacred ritual. Early mornings, the sun rising above the horizon, casting long shadows across the campus, thousands make their way under the sprawling oak trees. The air fills with the aroma of grilling food, the sound of laughter, and the excited chatter of fans. Saturdays in the fall aren't just about football; it's about the community that surrounds it, the atmosphere, the tailgates, the traditions.
One particular oak tree became our gathering place. Lot 5, right off Varsity & St Augustine. It was more than just a tree; it was a symbol of our shared experiences, a witness to countless victories and heartbreaks. Under its shade, we forged lifelong friendships, celebrated milestones, and simply enjoyed the beauty of the moment.
The original version of the Under Oaks logo was drawn in 2011. The oak tree was the focal point; the utility they provide on a game day is obvious, but the qualities they represent speaks to what we value as a brand - strength, longevity, resilience. The roots of the oak, while hidden, are what truly supports those qualities which is why we altered the design to bring the roots to the top, highlighting their importance. The name Under Oaks is anchored in the memories and traditions I've made over the years with my family and countless friends, new and old, all anchored under those oaks.
You can expect Under Oaks to produce high quality products that represent the brand's values, artwork that captures moments that live forever, clothing that helps you capture the moment, and a collection of items that celebrate greatness. The inspiration behind what we produce happens on the field, at the tailgate, on the course, with the people we surround ourselves with. So much of what I do is because of my father, John, and the memories we've made on Saturdays. So much of how I aspire to grow this brand and run this company is because of him, too.
More Than Just a Game Day
The intention is for this brand to represents so much of what I've been able to experience with my family and friends, new and old. One of the lasting memories I always look back to took place on January 1st, 1994. My dad, a Florida State alum (and I would eventually follow suit) drove us down to the old Orange Bowl for a tailgate, and eventually a game. I'm able to remember snapshots of that day and night; mostly being awestruck by the scale of a National Championship in person. It seemed larger than life, but that's probably to be expected when you're seven years old. I remember throwing the football with my dad as we tailgated, I remember spending almost as much time watching the crowd than the game itself, I remember getting the printed score sheet leaving the stadium. Florida State would win its first National Championship that day, beating Nebraska 18-16.
Under Oaks isn't just about football games. It's about the moments that shape us, the traditions that bind us, and the memories that last a lifetime. It's about family dinners, holiday gatherings, and morning tee times with friends. It's about a brand that can express emotion, memories, and moments. When I think about Charlie Ward and that Crystal Ball I think about how excited I was that my dad brought me to Miami to see FSU win a Championship. When I think about Kelvin Benjamin rising up into that perfect Pasadena night at the Rose Bowl to make that game-winning catch I think about gifting my dad a ticket to Pasadena to return the favor 20 years later. More importantly, I think about how much I love my dad and how important all these moments together are; whether it's at a game, on the course, in the kitchen, or just talking on the phone.
Our products are more than just clothing, artwork, or gifts for loved ones. They're a way to connect with someone, to represent a memory, to honor traditions, and to express yourself. Each piece tells a story, a story of a moment, of friendship, family, and the enduring power of what bonds us as people. We hope our products are able to represent memories or become a part of new ones.
Join the Under Oaks Community
We invite you to become part of the Under Oaks community. Share your stories, your traditions, your moments, and how Under Oaks has played a part. Together, we can create a legacy that will last for generations.
Send us your story to info@under-oaks.com, we'd love to feature it. If social media is more your thing, tag us on social media so we can share it:
Discover Your Under Oaks Story
Explore our collection and find the perfect piece to commemorate your special moments. Whether you're a die-hard fan, buying for a loved one, or simply someone who appreciates quality and style, Under Oaks has something for you.
Let's create new traditions, new memories, and a new legacy, all under the shade of the oak tree.